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		<title>Slate Magazine - Ad Report Card</title>
		<link>http://www.slate.com/id/2076951/?from=rss</link>
		<description>Advertising deconstructed.</description>
		<copyright>2008 Washingtonpost.Newsweek Interactive Co. LLC</copyright>
		<language>en-us</language>
		<pubDate>Tue, 6 Jan 2009 06:15:08 EST</pubDate>
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		<ttl>120</ttl>
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			<title>Pharmaceutical ad winners at the Clio Healthcare Awards.</title>
			<link>http://feeds.slate.com/click.phdo?i=cc73db571b18f1df22b07a4da5d6755b</link>
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			<description><![CDATA[  "Imagine," said one attendee of the first-ever Clio Healthcare Awards, held in Manhattan on Friday night, "that you're making a TV commercial for a new Nike sneaker. But you aren't allowed to talk freely about the sneaker. Instead, you have to show a pair of bare feet, and then tell the viewer he can solve his barefoot-ness by asking his doctor about Nike. That's the challenge for most pharmaceutical advertising."<br /><br />[<a href="http://www.slate.com/id/2235770/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 16 Nov 2009 14:11:46 EST</pubDate>
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			<title>An off-puttingly sexual ad for Halls Refresh.</title>
			<link>http://feeds.slate.com/click.phdo?i=309af29e51fa0b8e113eda1615599aaf</link>
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			<description><![CDATA[  The Spot: It's move-in day at a college dorm. A student asks his new roommate's mom whether she'd care for a Halls Refresh. The young man and the middle-aged mom suck on their lozenges, staring lasciviously into each other's eyes. We hear their thoughts. "So juicy!" thinks the mom. "Yeah, she likes it," thinks the student. The woman's husband and son walk in on this intimate moment. "Mom!" shouts the horrified son as the dad recoils. "New Halls Refresh with moisture action," says the announcer. "Surprisingly mouthwatering."<br /><br />[<a href="http://www.slate.com/id/2235050/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 9 Nov 2009 15:11:30 EST</pubDate>
		</item>
		<item>
			<title>Levi's commercials, now starring Walt Whitman.</title>
			<link>http://feeds.slate.com/click.phdo?i=e591e70d700ab2d9c40973b84c5a8a73</link>
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			<description><![CDATA[  The Spot: A neon sign that says "America" is half-submerged in floodwater. A scratchy voice recording plays in the background—a man reciting a poem. In a series of intercut, black-and-white scenes, we see fireworks, children playing in run-down neighborhoods, an embattled business executive surrounded by an angry mob, and young people frolicking in blue jeans. "Go Forth," reads a banner two people hold aloft as they run. A Levi's logo pops up on the screen.<br /><br />[<a href="http://www.slate.com/id/2233597/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 26 Oct 2009 13:56:32 EST</pubDate>
		</item>
		<item>
			<title>Is it smart to put your CEO in your ad campaign?</title>
			<link>http://feeds.slate.com/click.phdo?i=12253b1891510c646f30ff2cdd8653f0</link>
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			<description><![CDATA[  The Spot: A man is standing on the spiral ramp of the Guggenheim Museum. On-screen text identifies him as "Dan Hesse, CEO of Sprint." He tells us about a new wireless plan that allows Sprint mobile customers to call any other mobile phone at no charge. "It's a free country," says Hesse. "Knock yourself out."<br /><br />[<a href="http://www.slate.com/id/2232188/?from=rss">more ...</a>]<!--AD BEGIN--><br clear="all" /><a href="http://ad.doubleclick.net/jump/slate.rss/politics;pos=ad9;tile=9;ad=rss;sz=479x40;ord=6335" target="_blank"><img src="http://ad.doubleclick.net/ad/slate.rss/politics;pos=ad9;tile=9;ad=rss;sz=479x40;ord=6335" border="0" vspace="5" /></a><!--AD END-->  <br clear="both" style="clear: both;"/>
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<img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2222"/>]]></description>
			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 12 Oct 2009 13:08:10 EST</pubDate>
		</item>
		<item>
			<title>So now Miracle Whip is mayonnaise for hipsters?</title>
			<link>http://www.slate.com/id/2228827/?from=rss</link>
			<guid isPermaLink="true">http://www.slate.com/id/2228827/?from=rss</guid>
			<description><![CDATA[  The Spot: A low, ominous note sounds. Driving drums kick in. "Don't go unnoticed," says a voice-over announcer. "Don't blend in." We see a group of young people dancing on a rooftop. A woman saunters toward the camera with a rock-star pout. "We are Miracle Whip," declares the announcer, "and we will not tone it down."<br /><br />[<a href="http://www.slate.com/id/2228827/?from=rss">more ...</a>]  ]]></description>
			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 21 Sep 2009 10:02:01 EST</pubDate>
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