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		<title>Slate Magazine - Ad Report Card</title>
		<link>http://www.slate.com/id/2076951/?from=rss</link>
		<description>Advertising deconstructed.</description>
		<copyright>2008 Washingtonpost.Newsweek Interactive Co. LLC</copyright>
		<language>en-us</language>
		<pubDate>Tue, 6 Jan 2009 06:15:08 EST</pubDate>
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		<ttl>120</ttl>
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			<title>The best and worst Super Bowl ads.</title>
			<link>http://feeds.slate.com/click.phdo?i=8dde1a751b3415b9c6b7e8e153831b3c</link>
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			<description><![CDATA[  Welcome to the annual Ad Report Card Super Bowl Special. Among the recurring advertising themes I noticed during the big game: animals hot-tubbing with sexy ladies, paunchy dudes wearing tighty-whities, defiant misogyny. Not being a huge fan of bestiality, hairy male thighs, or woman-hating, I must admit I was underwhelmed by this year's commercial crop.<br /><br />[<a href="http://www.slate.com/id/2243904/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 8 Feb 2010 07:31:12 EST</pubDate>
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			<title>Why quiet, understated TV ads are so effective.</title>
			<link>http://feeds.slate.com/click.phdo?i=9f70172a0664f9e45f138553f246330b</link>
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			<description><![CDATA[  The Spot: A man sits at the counter of a coffee shop, tapping on his laptop. Text bubbles pop on-screen as he trades instant messages with an unseen interlocutor. "Remember how we used to say 'WHEN' we retire, like it was a sure thing?" types the person at the other end of the chat. "I know," types the man. "Then it became a lot of 'WILL WE' retire." When the imploring response comes—"How do we get from 'WILL WE' back to 'WHEN WE'?"—the man is at a loss, staring aimlessly out the window. An announcer utters the first spoken words of the spot as the scene fades: "John Hancock. The future is yours." (Click here to watch the ad.)<br /><br />[<a href="http://www.slate.com/id/2242966/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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<img alt="" height="0" width="0" border="0" style="display:none" src="http://a.rfihub.com/eus.gif?eui=2222"/>]]></description>
			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 1 Feb 2010 07:16:21 EST</pubDate>
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			<title>Weird new Domino's ads that compare the pizza to cardboard.</title>
			<link>http://feeds.slate.com/click.phdo?i=ade6e1e9f6dc4b62fb3b0e350fb890e6</link>
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			<description><![CDATA[  The Spot: Domino's employees at the company's corporate headquarters confront negative feedback from the pizza-eating public. Among the actual customer quotes they read aloud: "Domino's pizza crust to me is like cardboard" and "The sauce tastes like ketchup." Something must be done. We see mortified Domino's chefs testing out different combinations of cheese, dough, and spices. And so is born a new and improved pizza formula,  available now, at a promotional discount rate of $5.99 each for two medium-size pies. (Click here to watch the four-minute documentary from which the 30-second ad is excerpted.)<br /><br />[<a href="http://www.slate.com/id/2241113/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 11 Jan 2010 17:45:01 EST</pubDate>
		</item>
		<item>
			<title>Ads we hate.</title>
			<link>http://feeds.slate.com/click.phdo?i=f0af044e24d036ebbfc300d20ca16be3</link>
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			<description><![CDATA[  I often wonder which facets of present-day American life will, upon re-examination 40 years hence, occasion ridicule and disbelief. Put another way: When they make a Mad Men-esque period piece looking back at 2009, which act will be the equivalent of smoking while pregnant? Is it watching football players concuss one another? Is it pressing cellular antennas to our temples? Whatever the answer, of this I have little doubt: Pharmaceutical ads of today—while comical to us—will be dumbfounding to the people of the future.<br /><br />[<a href="http://www.slate.com/id/2239610/?from=rss">more ...</a>]<!--AD BEGIN--><br clear="all" /><a href="http://ad.doubleclick.net/jump/slate.rss/politics;pos=ad9;tile=9;ad=rss;sz=479x40;ord=8772" target="_blank"><img src="http://ad.doubleclick.net/ad/slate.rss/politics;pos=ad9;tile=9;ad=rss;sz=479x40;ord=8772" border="0" vspace="5" /></a><!--AD END-->  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 28 Dec 2009 09:55:39 EST</pubDate>
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			<title>When indie sweethearts (Zooey Deschanel, Ellen Page, and Luke Wilson) pitch products (cotton, Cisco, and AT&amp;T).</title>
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			<description><![CDATA[  The Spot: Actor Luke Wilson stands atop a giant map of the United States, reciting a list of cities and towns for which AT&amp;T provides wireless phone coverage. As he mentions each place, he Frisbees a postcard through the air. "If you want coverage, we've got it," says the announcer.<br /><br />[<a href="http://www.slate.com/id/2237666/?from=rss">more ...</a>]  <br clear="both" style="clear: both;"/>
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			<category>ad report card</category>
			<author>Seth Stevenson</author>
			<comments>http://fray.slate.com/discuss</comments>
			<pubDate>Mon, 7 Dec 2009 13:31:22 EST</pubDate>
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